Outsourcing Like a Pro: 3 Must-Know Digital Marketing Tips!

Navigating digital marketing doesn’t have to be overwhelming, especially when you learn how to outsource like a pro. You don’t need to be a coding expert or a tech wizard to boost your online presence. With the right strategies and support, digital marketing can become one of the easiest, and smartest, parts of your business to scale.

Once your platforms are set up, the key is knowing what to focus on and who can help you get there. Whether you're new to outsourcing or simply looking to improve results, these three essential tips will help you maximize your efforts and make your digital marketing work harder for you.

1. Add a Personal Touch (Even When You’re Not the One Typing)

Here’s the thing—people can tell when your content feels robotic. And unless your target market is a bunch of AI fans, that’s not a good thing. Your audience wants to connect with you, not just a perfectly polished brand voice.

When you outsource content creation, make sure your assistant understands your tone, values, and sense of humor (especially if sarcasm is your love language). Whether it’s a heartfelt post or a funny reel, authenticity builds trust. According to a study by IPSOS, 53% of consumers don’t fully trust brands until they see proof of their claims. So yeah, showing up as you actually works.

And hey, your story matters too. Share it. People buy from people—not from logos with good filters.

2. Hashtags: Tiny Symbols, Big Results

You know those little # symbols you see everywhere? They’re not just for teenagers and trending dances. Hashtags are actually one of the easiest ways to boost your content’s visibility and get found by people who didn’t even know they needed you.

When you outsource social media tasks, make sure your VA understands how to use hashtags smartly. Not randomly. We’re aiming for #Intentional not #YOLO.

Fun fact: Instagram posts with around 11 hashtags get up to 79.5% more interactions. Twitter users who use hashtags double their visibility. It’s like sprinkling a little marketing magic over your posts.

So yes, hashtags might look small, but they pull some serious weight.

3. The 80/20 Rule: Your New Best Friend

Let’s talk about the 80/20 rule, also known as the Pareto Principle or, as I like to call it, “Why am I working so hard for so little?”

Basically, 80% of your results come from 20% of your efforts. And in marketing, this means one golden truth: Stop selling all the time.

Instead, spend 80% of your time (or content) giving value—think tips, stories, resources, and behind-the-scenes moments. The remaining 20%? That’s your time to promote. Sell that thing. Drop that link. Go for the pitch.

This rule also works great when you’re outsourcing. Give your digital marketing assistant clear guidelines: focus on creating engaging content most of the time, and save the direct promos for when it really counts. Your audience will appreciate not being sold to every five seconds, and ironically, that’s what helps sell.

Work Smarter, Not Harder

The beauty of outsourcing is that it gives you back your time while still keeping your marketing game strong. With the right assistant and a solid strategy, you can grow your online presence, engage your audience, and even have a life outside of work. Imagine that.

At Global OfficeWorks, we help small and mid-sized businesses like yours look like marketing pros without the overwhelm. Whether it’s digital marketing, admin support, or customer care, we’ve got you.

Let your business work for you. Because you’ve got better things to do than write hashtags in your pajamas at midnight.